This pandemic is causing people to say “gimmie shelter” but The Rolling Stones have been been commissioned by Johnson and Johnson to promote their new single dose COVID vaccine. Vaccine hesitancy among the public is a huge impediment to getting the pandemic under control. “The Stones song “Start Me Up” had Windows ’95 flying off the shelves so we thought it was a good time to bring a seminal Rock and Roll band in to increase vaccine uptake in the more vulnerable boomer cohort”, a PR person stated. A separate campaign for Generation X is in development consisting of a Big Johnsons shirt featuring the characters being vaccinated.
